*** Recorded on September 25, 2008 ***
Session Workbook (PDF)
TITLE
Leading with Questions: The Ultimate Key to Successful Exhibiting at RSNA 2008
SUMMARY
Do you want to get powerful information that kicks off profitable action at RSNA? This dynamic and fast-moving session jump-starts the process for you. Through practical and easy-to-use techniques, you will learn the principles of asking powerful questions that will generate short-term results and long-term success. Using questions effectively, you can foster outside-the-box thinking, build relationships with customers, solve problems and much more. You will leave this session armed with tools to determine which questions will lead to solutions in today’s complicated business world, including:
- Five proven ways to get booth visitors give you the information you need.
- Three keys to understand what visitors are really thinking.
- Seven guidelines to get your booth staff to know how to find the right solutions by knowing what questions to ask.
SPEAKER
Susan Friedmann, CSP
The Tradeshow Coach
Susan is a leading worldwide authority on tradeshow exhibiting and author:
"Meeting & Event Planning for Dummies," "Riches in Niches: How to Make
it BIG in a small Market" and many more titles.
